Atelier
Playful silhouette. Serious acoustic intent.
Translating the Arakelyan design language into a characterful hospitality form.
Overview
Character without casualness.
Jellyfish is an example of how Arakelyan Atelier can become more expressive, site-specific, and brand-aware without collapsing into novelty. The form is playful, but not casual. It uses character and sculptural identity to suit the venue while still reading as a considered acoustic object.
Visual Identity
Warm, sculptural, and expressive — a deliberate departure from domestic hi-fi minimalism. The orange/gold and white palette gives the speakers their own identity within the restaurant's interior design.